Space Tank:
A New Kind of Radio
Space Tank is a new kind of radio that allows users to listen to live music and connect them visually through a live video feed.
10 Step Design Process:
1. Problem Space
5. Journey Map
2. User Interviews
6. Design Studio
9. Prototyping
3. Affinity Map
7. MoSCow Method
10. Usability Testing
4. Formulate Persona
8. Feature Prioritization
Our Challenge
Users need to feel more connected to the community while participating in remote experiences to maintain a positive, productive headspace.
How might we provide a space that can discover new music, explore new places, and share her experience with friends within a community?
Research
Upon grouping similar data points we were able to clearly understand out research. Clear insights began to become readily apparent.
We created a persona through the research and findings from our user interviews. 80% of our interviewees are under the age of 45 and are all working professionals trying to balance work and a remote social life during the global pandemic.
Insights to Features
ADVENTURE
Continuous LIVE STREAM VIDEO broadcast bringing users to different places in the world
DISCOVERY
Continuous LIVE RADIO broadcast of a variety of genres and new songs curated by industry leaders
CONNECTION
CHAT FUNCTION where users can engage with everyone who is on that page.
SHARING FEATURE allowing users to share the radio station with friends through other social media platforms.
Design
Design Studio
We wanted to include our front end development team in the design. By individually sketching, pitching, critiquing and iterating we were able to visualize our ideas and refine our design.
MoSCoW
Using the MoSCow method we collaborated on the MUST have and SHOULD have features as opposed to the COULD and WON’T.
Feature Pri
We then went directly to create a Feature Prioritization Matrix where we determined the essential features and decided which would be the most cost effective.
Usability Testing
Sign In.
This task, though simple, will give us results that will lead to insights on how receptive our audience is to the playful microcopy of the homepage and how quickly the login function can be accomplished.
Favorite.
The results of this task will show us how easily users can navigate through the mobile website by utilising the side arrows. It also shows us if they can easily identify the ‘heart’ icon as an icon that would function as ‘favorite’.
Share.
The connections icon has been located to accommodate the volume slider. This move brings the two most important icons in close proximity (favorite and connection).
Testing Results:
We conducted two rounds of testing and upon the final usability test, the first and third task remained successful. We saw significant improvement in results on the second task showing that participants could more quickly understand the concept of the website.
Prototype
Mobile Design
We started to primarily design a mobile web design in which we conducted multiple usability tests.
Desktop Design
We integrated the same elements and features, taking into consideration the larger viewport.
A huge benefit of the desktop version of Space Tank is the larger area for the live video feed.